The IKON PASS from Alterra Mountain Co. is a premium ski pass that unlocks 50+ destinations across North America, the European Alps, Japan, and Australia. The Ikon Pass website aims to sell annual passes, and the native app supports the on-hill experience with stat tracking and competitive badges.

One of the privileges of working with Evans Hunt’s longstanding client is the opportunity to brainstorm and ideate about the company’s future. I facilitated an "Idea Mapping Workshop" with my colleagues and Alterra's Digital Strategy team.

1. creative ideas that are not limited by current thinking or beliefs.

“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition

blue-sky thinking

ˈblü-ˈskī - think·ing

noun

Strategize.

The challenge was to find a way to get stakeholder input on my team's first crack at blue-sky ideas. Alterra was interested in our wildest ideas for taking their ski resorts to the next level.

Visualize the areas of opportunity.

I designed a fun Miro workshop and facilitated it remotely. To highlight the gaps, I mapped out the existing features of the Ikon Pass mobile app and what part it covers of a ski pass holder's journey:

• Pre-Trip
• On-Hill
• Post-Trip

Strategize.

The challenge was to find a way to get stakeholder input on my team's first crack at blue-sky ideas. Alterra was interested in our wildest ideas for taking their ski resorts to the next level.

A team effort.

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An overwhelmingly positive response.

My

Over the course of 2 years, I have been a part of the Alterra team redesigning the Ikon Pass mobile app, restructuring the navigation of ikonpass.com, enhancing the My Account portal and building a reservation tool for covid attendances.

Image banner by ROAM Creative for Taza Development Corp.

Interested in more?